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The Story of RTB

In 2015, a groundbreaking vision was born from the minds of two ambitious University of Michigan graduates. Fueled by the desire to unite friends for Homecoming, ReliveTheBAR (RTB) emerged as a beacon for young Black alumni to reconnect and revel in their cherished Ann Arbor memories. Recognizing a glaring void in the community, The Black Alumni Reunion (The BAR) ignited a movement, sparking sold-out events and iconic apparel that radiated Black pride. The BAR's meteoric rise captured the hearts of alumni nationwide, revealing an undeniable need for this unifying force.

Harnessing the power of this impassioned support, we launched the Black Alumni Book Fund in 2017, paving the way for book scholarships and alumni mentorship for both undergraduate and graduate students. As we delved deeper, we uncovered that the challenges faced by Black students in Ann Arbor mirrored those encountered by Black students across the nation. The call to action was clear: expand our reach and uplift as many Black students as possible.

Today, our mission transcends borders, as we strive to strengthen connections between alumni and students by promoting and celebrating Black culture through our apparel line. We've also established the non-profit RTB Foundation, relentlessly pursuing cultural empowerment and providing invaluable resources for students throughout the country, while uniting communities and elevating education.

Through our unapologetically proud apparel, we're honored to fuel these transformative initiatives. We stand firm in our belief that by reclaiming Black collegiate unity, we can elevate and inspire Black individuals across the nation. Whether you're a high school senior on the cusp of beginning your college journey or a seasoned alumnus boasting 25 years of Black graduate pride, RTB offers a welcoming, communal space for all to call home.

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